Paris 2024 Olympics
2024
Motion Direction / Motion Design
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For the Paris 2024 Olympics, we collaborated with Iconoclast director Thierry Albert and studio Albert Albert on “MERCI”, a campaign designed to thank the 74 partners who made the Games possible. The concept was simple but bold: stretch the word MERCIIIIIIII in motion to create a playful, visual expression of gratitude.
Our role focused on motion direction and motion design, translating the typographic idea into dynamic films. We worked with real archive footage of Olympic and Paralympic athletes, integrating the Art Deco-inspired Paris 2024 typeface. Our challenge was to ensure the motion felt cohesive across formats while keeping it spontaneous and fun.