Carl Cox
2019-2020
Creative Direction / Visual Identity
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Awesome Soundwave is a label built for live electronic artists, created by Carl Cox to push the boundaries of electronic music beyond the studio and onto the stage.
We crafted the label’s identity, shaping its branding, visual direction, and release artwork.
The visual identity is organic, artful, and experimental, built to feel alive across print, web, social, apparel, labeling, and motion. Each release is crafted with a unique artwork that reflects the artist’s story while maintaining a cohesive identity for the label.
Cover art: Mat Playford – Solar
Cover art: Mat Playford – Kic 8462852
Cover art: Saytek – Improvisations
Cover art: Julien Chaptal – The Way
“My idea was to create a label where artists who actually can make their music live, and perform their music live, have a stable where they can be themselves.”
— Carl Cox
